Edmonton Insight Community

Insight in Action
Insight Community included in Traffic Safety Culture Survey Report The 2016 Edmonton Traffic Safety Culture survey shows gaps between what we believe about traffic safety and our actions.

“Our attitudes and beliefs can increase or decrease our risk of being in a collision,” said Laura Thue, Senior Research Coordinator with Traffic Safety. “Ideally our actions match our beliefs. In other words, if we think texting and driving is dangerous when other people do it, then we won’t drive while we text.”

The Edmonton Traffic Safety Culture Survey shows some discrepancies between beliefs and actions. For example:

  • More than two-thirds (66 per cent) of respondents said it is not acceptable to speed on residential streets, and 93 per cent see it as a serious threat to their personal safety, yet more than 43 per cent report having done so during the past 30 days

  • When asked if running a red light is acceptable behavior, 95 per cent of respondents said no, yet 24 per cent said they have done it within the past month

  • In the public online survey, 94 per cent of respondents said drivers text messaging, emailing or using social media is a serious threat to their safety, yet 33 per cent said that over the past month they have done so while driving and 62 per cent while stopped at traffic light.

“To reach the Vision Zero Edmonton goal of zero traffic fatalities and serious injuries, we need to ask ourselves if our own actions are putting ourselves and others at risk,” said Thue.

More than 3600 people participated in the 2016 telephone, online and Insight Community survey.   Full report is here: 2016 Edmonton Traffic Safety Culture Survey report Questions? Email: transportationoperations@edmonton.ca


Current City Surveys

In addition to the Edmonton Insight Community surveys, the City of Edmonton uses a range of survey tools and approaches to gather input from Edmontonians. 

To view and complete these surveys as they appear please visit and bookmark: Edmonton.ca/Surveys

Upcoming Events: 

Join us at one of our upcoming public information sessions to learn more about how the City of Edmonton is transforming the way we engage with citizens.

Public Information Sessions:

February 23, 2017  from 5:30 to 8:30 p.m.
Lister Centre (Maple Leaf Room), University of Alberta main campus
11613 - 87 Avenue

February 24, 2017 from 2:00 to 4:00 p.m.
Central Lions Recreation Centre (Small Auditorium)
11113 - 113 Street

February 25, 2017 from 1:00 to 4:00 p.m.
Clareview Community Recreation Centre (Multi-Purpose Room 4, Main Hall)
3804 - 139 Avenue

For more information, please visit www.edmonton.ca/publicengagement

Upcoming Surveys: 

• February Mixed Topic - February 14, 2017
City of Edmonton | 3rd Floor, City Hall 1 Sir Winston Churchill Square NW | Edmonton, AB T5J 2R7 | support@edmontoninsightcommunity.ca

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